Two people in a modern kitchen with the word “Assemblage” overlaid in white script.
Two people in a modern kitchen with the word “Assemblage” overlaid in white script.

Assemblage – A Gathering Of Wine & Friends

Brand Identity Creation / Packaging Design / Business Cards & Collateral

Assemblage was built around one simple idea: wine is better when it’s shared. The name itself speaks to a collection or gathering, becoming the natural foundation for the identity.

Rather than leaning into the traditional world of wine, Assemblage invites people to make it their own. Bring ideas together to create something new. We developed a playful, approachable brand identity that brings the social and creative side of wine to life. The result is a brand that feels expressive, welcoming, and a little unexpected – just like the experience itself.

Credits

Jade catunao
Michelle Le
Jordynn Teders
Sebastian Guenther
Pink title card reading “House Assemblage” with the tagline “A collection of various things or people like more friends.”
Pink title card reading “House Assemblage” with the tagline “A collection of various things or people like more friends.”
Pink brand mockups for “Assemblage,” showing logo, icons, and badges on a blush background.
Pink brand mockups for “Assemblage,” showing logo, icons, and badges on a blush background.

The Logo & Branding

Wine can feel pretty polished. Assemblage didn't need to be.

We hand-drew the logo to bring a little more humanity into the identity, embracing the natural imperfections and personality that come with something made by hand. The loose, expressive lettering and elements gives the brand a sense of warmth and approachability, while reinforcing the idea that Assemblage is about bringing different things together to create something new.

Brown handwritten word “Assemblage” on a light textured background
Color palette chart with eight rectangular swatches in brown, orange, blue, black, and beige tones.
Color palette chart with eight rectangular swatches in brown, orange, blue, black, and beige tones.
Grab your friends, your coworkers, or just your curiosity — and blend a bottle that’s all you
Grab your friends, your coworkers, or just your curiosity — and blend a bottle that’s all you

Brand Application

For Assemblage, the brand needed to become part of the experience.

We carried the identity across custom wine labels, blending materials, business cards, and other  touch points to create a cohesive system that feels just as personal as the wine itself. The bottle labels give each blend a sense of ownership, while the supporting collateral turns the process of tasting, mixing, and creating into something people can interact with.

Every detail reinforces the same idea: this is your wine, your blend, your story.

White sign with red “Drink with us!” text beside a green slatted bench outdoors
Wine bottle held in hand beside a product label and a standing bottle on an orange background
Two wine labels: blue “You have good taste. Let’s bottle it.” and red “Assemblage” on a sketch background
White scrapbook page with four dotted circles, a side note, and a translucent “scrapbooking” title on a dark red background
Wine being poured into a glass beside an empty wine glass at an outdoor table
Pink bottle centered on a blush background with large “Assemblage” text behind it
Crafting experiences that bring people together
Crafting experiences that bring people together

See More Cool Stuff

Yellow card with

Everyday Play – Designing for Playful Living

Tonester – Where Color Meets Luxury

Ready to work together?